If this piece of trash is anything to go by… People don’t buy dodgy British cars because they want to ride around in something that looks like a Hyundai Sonata with some weird looking cat stick-ons.
Some of this design’s crimes against the cat:
- There’s no leaping Jaguar on the hood. Whoever had this “wonderful” idea should be relegated to the same fate as whoever said that the giant, spinning 76 balls should go away.
- The interior lacks wood. I think given every Jaguar I’ve ever seen, I can safely say that people buy Jaguars because it feels like you’re driving in a finely crafted burlwood curiosity box. Not crappy metal looking plastic. Or plastic looking metal? Even the cheapo X-Type (which you can now pick up for like $12k used) has a better looking interior.
- The interior lacks style too. Every Jaguar that I can think of in the past 20 years has had the same look to is dashboard, save for the recent S-Type, and even then they realized their mistake and updated it after a few years to have a regular Jaguar dashboard design. It’s a Jaguar, not an Audi.
Everything about the design is so generic. The great thing about Jaguars is that the designers out do themselves in making every new generation look pretty much like the one before, just tightened up and refined. The latest XJ is a work of art. It’s what people expect from a Jaguar. The Jaguar is the sort of sedan you can buy when you want something flash but you don’t want to be just another BMW driver. You end up owning a piece of timeless British design, which is enough for some people to overlook the cars’ dynamic flaws. With this new abomination, that magic is gone.